Salesforce said today that it has reached a definitive deal to purchase Apromore, a leading provider of process intelligence software that assists enterprises in discovering, simulating, and optimizing business processes.
The acquisition will integrate Apromore’s extensive domain experience in process intelligence and optimization straight into the Salesforce platform. This is a huge step forward in Salesforce’s agentic process automation innovation, providing customers with a unified, real-time picture of how their business processes operate across front, middle, and back office platforms.
End-to-End Process Visibility: Apromore gives a holistic picture of business processes across all systems and apps, including Salesforce and other essential corporate business platforms, thereby decreasing operational gaps.
Apromore’s skills will enable Agentforce and Salesforce to accelerate their automation plan by mapping business processes, uncovering potential for agentic automation, and improving operational business performance against KPIs.
Measure and Optimize: Apromore’s capabilities, which include Process & Task Mining, Digital Twins & Simulation, Root-Cause Analysis, and Intelligent Compliance Assurance, will assist customers in actively measuring process performance, simulating and testing changes to predict outcomes, and refining processes for continuous improvement.
Apromore provides customers with the end-to-end visibility they require to understand how their business truly operates,” stated Steve Fisher, President and Chief Product Officer at Salesforce. “As our teams integrate Apromore into Salesforce, this data will be important in enabling our customers to uncover prospects for measurement, optimization, and automation via agentic process automation.
“For over a decade, we have been dedicated to democratizing process intelligence through cutting-edge research,” said Apromore’s CEO and Co-Founder, Marcello La Rosa. Joining Salesforce represents the ultimate acceleration of that objective. The bulk of our customers already use Salesforce, and we can now help organizations all over the world eliminate operational blind spots and deliver demonstrable gains on a massive scale.
Also Read: How Salesforce Data Cloud Helps You Understand Your Customers Better
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