Salesforce informed clients via email that subscriptions for Marketing Cloud Advertising, Ad Studio, and Active Audience will no longer be renewed after August 15, 2026. This announcement makes it official that Salesforce retires Marketing Cloud products under these titles, affecting both professional and enterprise editions.
Salesforce’s retirement notification covers the whole suite of Advertising Studio and related products, including both professional and enterprise editions. The full list contains:
‣ (ExactTarget) MC Advertising Professional
‣ (ExactTarget) MC Advertising Professional – Emails (1,000)
‣ (ExactTarget) MC Advertising Enterprise – Emails (1,000)
‣ Active Audiences: Package 1
‣ Active Audiences: Package 2
‣ Advertising Performance Package
‣ (ExactTarget) Active Audiences: Package 1
‣ (ExactTarget) Active Audiences: Package 2
‣ Marketing Cloud Advertising Professional
‣ Marketing Cloud Advertising Professional – Contacts (1,000)
‣ Marketing Cloud Advertising Enterprise – Contacts (1,000)
‣ Marketing Cloud Advertising Standalone Professional
‣ Marketing Cloud Advertising Standalone Enterprise
‣ (ExactTarget) MC Advertising Enterprise
‣ Marketing Cloud Advertising Enterprise
If you are currently a subscriber to any of these, your access will be extended through the end of your current contract period, but you will not be able to renew after August 15, 2026.
Salesforce is unifying its advertising and data activation capabilities under Data Cloud Ad Audiences.
Whereas Advertising Studio previously integrated CRM data to platforms such as Facebook, Google, and LinkedIn for targeted advertising, Data Cloud Ad Audiences broadens that functionality with stronger identity resolution, more integrations, and real-time activation.
This move underscores a bigger industry trend of replacing outmoded point solutions with unified data platforms that can manage segmentation, targeting, and measurement all in one spot.
As an official Salesforce partner, along with several leading marketing platforms, CloudMetic is here to help you navigate what this announcement means for your business. Book a free consultation today and get expert guidance tailored to your needs.
Check your current settings: List the automations, segments, and ad connections that operate in Advertising Studio.
Engage your Salesforce AE: Salesforce suggests speaking with your Account Executive to explore migration timescales and choices.
Pilot Data Cloud Ad Audiences: Begin testing use cases in Data Cloud to guarantee a smooth transition ahead of your renewal date.
Review the integrations: If your workflows include other platforms (Google Ads, Meta, LinkedIn), ensure that Data Cloud Ad Audiences supports them.
Also Read: Salesforce Marketing Cloud Next vs MCE, MCAE, MCG & MCA.
This is the end of this article. We hope you get the complete information about the Salesforce decision to retire the Marketing Cloud Advertising Studio. For more information about Salesforce and Services, follow us on CloudMetic.
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