Salesforce recently introduced new Data Cloud integration for Google and LinkedIn. Salesforce users can use these connections to integrate their first-party data from Salesforce’s #1 AI CRM and perform automated, targeted advertising campaigns across Google Ads.
Companies are focusing on consent-based data, which is directly obtained from their audiences as the basis for how they analyze and connect with customers as the cookie less future approaches and data privacy rules swiftly shift.
However, data silos make it difficult for marketers to leverage their company’s first-party data to generate a cohesive view of their customers: Organizations use an average of 1,061 applications, yet 71% of them are not interconnected.
These new integrations with Google and LinkedIn enable marketers to securely leverage their first-party data in Data Cloud to develop segments and then execute relevant advertising campaigns on Google Ads and LinkedIn. Advertisers can now do the following with these new capabilities:
Connected Advertising
Leveraging unified customer profiles from Data Cloud to deliver tailored ads and campaign measurement across display, video, TV, audio, and more with Google Display & Video 360, a media brand can build engaging and seamless advertising experiences that increase customer loyalty.
Target Professional Network
LinkedIn enables you to target a network of over 1 billion active professionals based on job title, function, industry, and more. A tech company, for example, can create an end-to-end program to increase awareness and promote relevant upsell and cross-sell conversion opportunities using first-party data and AI-powered product interest scoring from Marketing Cloud, Sales Cloud, and Service Cloud, as well as product usage data from their own apps.
Advertisers may do the following by combining data from across the Salesforce Customer 360 platform in Data Cloud, surfacing AI-powered insights and recommendations from Einstein, and activating them across their digital ad ecosystem:
Improve Ad Effectiveness – provides a comprehensive customer profile that natively combines customer data across marketing, commerce, sales, service, and other touchpoints.
Increase Efficiency – by delivering the appropriate message to the right person at the right time through rapidly updated segment memberships, near real-time data exchange with ad partners, and suppressing users who have previously purchased or had open Service Cloud cases.
Marketers are under constant pressure to attract new customers, provide personalized experiences across channels, and boost margins. These new collaborations broaden Data Cloud’s digital ad ecosystem to new platforms, allowing businesses to engage at every stage of the consumer experience, resulting in more loyalty and better business outcomes. “Steve Hammond, EVP and General Manager” of Marketing Cloud.
This is it guys, let’s wrap up this blog, we discussed complete information about the new Salesforce Data Cloud Integrations for Google and Linkedin to build more relevant Ad campaigns. For more information and updates follow us at CloudMetic Solutions.
Note: sales@cloudmetic.com. We are a top-rated Salesforce certified consultant and Salesforce service provider with a 5-star rating on Appexchange.
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